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Ready to respond – Shetland communities take climate action
Largest decommissioning project for Shetland
How to spend an autumn break in Shetland

Be inspired by others to explore Shetland

Share your favourite pics using #inspiredbyshetland, #visitshetland and #ShetlandTrueNorth!

Need a peerie sweet treat after your hike? Shetland's got you covered.⁠ ⁠ With options from the South Mainland right to the top of the UK's most northerly Island, Unst, Shetland offers a combination of incredible landscapes and scrumptious food. ⁠ ⁠ Find out more via our link in bio🔗
"when I found myself this summer standing on the cliffs of Shetland’s Hermaness National Nature Reserve, looking directly out at the uninhabited rocky islet that poses as the final full stop of Britain, I finally understood why Romantic poets found our country’s nature so powerfully awe-inspiring." - Amelia Neath, The Independent ⁠ ⁠ Amelia's account of her visit to Hermaness this summer reflects the feelings of many who travel to the Natural Nature Reserve - including Kate Humble - who admits that the beautiful sight brought her to tears.⁠ ⁠ Start booking your bird watching trip to Shetland on Shetland.org today.
Happy Autumn! ⁠ ⁠ It's officially autumn in the UK, though Shetland doesn't do it the way everyone else does. With very few trees, our landscape doesn't turn gold and red like the rest of Scotland. What we lack in pumpkin patches, we make up for in beautiful skies, impressive storms, incredible birdwatching and hiking, and our world-famous Shetland Wool Week. And nothing says cosy autumn like a ganzie.⁠ ⁠ Discover our autumnal inspiration on shetland.org and find your True North. ⁠ ⁠ Comment "autumn" and we'll send autumnal inspiration straight to your inbox, or you can follow the link in our bio 🍂
A moment of calm😌 #Shetland #VisitShetland #PromoteShetland
Help us choose the winner of our Shetland 100 summer photo competition!🌊 We launched the Shetland 100 earlier this year to encourage locals and visitors to get out and about and discover the best of what the islands have to offer. We invited you to share photos from your adventures and we’re happy to say we had almost 900 submissions! You shared everything from the joy of eating sassermeat rolls to fun family days out. Now, we need your help choosing our winning photo! We managed to whittle down the entries to our 10 favourites and now it’s over to you to help us pick the one that deserves the top spot. There’s a brilliant prize at stake too - a return trip for four to Shetland with NorthLink Ferries. Comment “vote” and we’ll send the link to vote to your inbox, or, head over to our website via the link in bio to choose a winner. Votes will close on Midnight 3rd September.
Purple heather in Shetland💜⁠ ⁠ Towards the end of the summer, the rolling hills of Shetland turn to vibrant purples and pinks with the blooming of the heather. For just a few weeks a year, this spectacular sight often makes the end of the summer feel a little more colourful!⁠ ⁠ 📸1 - @suemaccallumstewart⁠ 📸2 - @angelagraceirvine⁠ 📹️3 - @promoteshetland⁠ 📸4 - @erikaknits⁠ 📸5 - @fair_isle_knitting⁠ 📸6 - @shetlandruthie