Claire White has been manager of Shetland Food and Drink since May 2019 – and she has big ambitions.
She was recently appointed as Shetland’s Regional Food Tourism Ambassador, expressing a desire to "put us on a par with the leading food destinations in the world.”
“We have such a rich, natural larder in Shetland, I think that's the selling point,” explains Claire.
“Our environmental credentials are first class by global standards. The seafood is just extraordinary, a lot of people don't realise more fish is landed here than in Northern Ireland, England and Wales put together.
“Whalsay have got the most amazing fleet, there's probably nowhere else like it for fish access.
“Even domestically, we tend to see folk buy haddock quite habitually and cook it quite simply, they fry it. There's nothing like a fried haddock, tatties and butter, it's hard to beat.
“Of course, there are lots of other fish that are caught here, such as turbot, hake, megrim, sole, ling, tusk... they are all really interesting, versatile fish."