Most people associate Shetland with knitwear and the islands’ heritage is both unique and greatly valued. To find Shetland knitwear that was actually made in Shetland, or from wool grown in Shetland, you usually need to contact a supplier in Shetland, track down specialist shops or websites or, best of all, visit Shetland and see it for yourself.
Shetland Arts and Crafts Association can assist with supplier information and contact details. Their Craft Trail will lead you to producers throughout Shetland and it’s often possible to visit their studios. You can download the Craft Trail leaflet.
Stockists and factory shops can be found throughout the islands. In the capital, Lerwick, boutiques, gift shops and galleries offer hours of pleasant browsing through high quality, exclusive art and craft work, making for a very relaxing excursion. Most of these shops are conveniently clustered in the heart of the old town, along Commercial Street and the Esplanade, but there is also an outlet at the Shetland Museum and Archives and a wool shop on the Old North Road, a little farther from the centre.