Around 740 people call Northmavine home, spread across the main settlements of Hillswick, Ollaberry, North Roe and Sullom. What that population has built for itself is quietly impressive.
For those considering a move to Shetland, Northmavine offers space, sea views and a slower pace of life, balanced with practical connections to Lerwick and beyond. It's an area where traditional industries like crofting and fishing sit alongside modern working patterns, making it well suited to families, remote workers and anyone looking for a welcoming rural community with room to breathe. Villages such as Hillswick, Ollaberry and North Roe offer a strong community spirit, with local amenities including a primary school, leisure facilities and active community groups.
There are three primary schools, a health centre with its own surgery, and five community halls, each run by a dedicated group of volunteers. Those halls host everything from fiddle sessions to takeaway nights to Sunday teas.
There are sports clubs, a lunch club, craft groups, youth activities, and a fiddle and accordion group keeping traditional music alive on a Friday evening. For a community of 740 people, the social calendar is surprisingly full and newcomers tend to find their feet faster than they expect.
What makes Northmavine particularly interesting is how the community has turned that spirit into something financially self-sustaining. When the private shop in Ollaberry closed with no replacement coming, residents invested to set it up as a community co-operative and it is still trading today. The Hillswick shop is run along similar lines.
These aren't just convenient amenities; they're community-owned assets that keep money circulating locally and give people a direct stake in the place they live. It's a model that takes real collective effort to build, and Northmavine has done it more than once.








