Shetland's textile industry combines centuries of expertise with a global reputation for quality, provenance and craftsmanship. From internationally recognised knitwear manufacturers and wool brokers to independent designers and makers, the sector demonstrates how businesses rooted in local heritage can successfully compete in international markets.

Deeply rooted in heritage and inspired by innovation, Shetland's textiles industry is one of the enduring sectors that continues to adapt and thrive.

Textile production has been part of life in Shetland for generations. The islands are synonymous with Fair Isle knitting, premium wool products, and creative entrepreneurs, building a powerful international brand that continues to attract customers and visitors from around the world.

From the islands' native sheep that graze Shetland's heathery hills, through to producers, manufacturers, designers and retailers, there is a complete ecosystem supported by strong supply chains. The result is a sector with established export capability and global recognition.

As consumers increasingly seek products with clear provenance and sustainable credentials, Shetland's textile sector is well positioned to benefit from long-term market trends.

Skills, expertise and entrepreneurship

Shetland's textile sector supports a diverse mix of businesses, from long-established manufacturers to small creative enterprises operating from small studios and workshops throughout the islands.

The island of Fair Isle, Shetland's most southerly and remotest inhabited island and the origin of the internationally famous pattern, is intrinsically linked to the sector's development.

Alongside internationally recognised knitwear brands, Shetland is home to designers producing traditional and modern knitwear, children's clothing, accessories, gifts, furnishings and specialist wool products. This creative business community continues to evolve, with new enterprises regularly building on Shetland's reputation while serving markets across the UK and beyond.

Textile businesses benefit from strong community networks, a culture of innovation and a growing appreciation of high-quality, locally produced goods.

Growth opportunities

The industry extends far beyond traditional knitting. Opportunities exist throughout the entire wool and textile ecosystem and supply chain, including:

  • Crofting and livestock management
  • Wool processing and manufacturing
  • Knitwear and garment production
  • Design and product development
  • Retail and e-commerce
  • Luxury and premium consumer goods
  • Sustainable and traceable fashion
  • Creative and craft-based enterprises
  • Cultural and skills-based tourism

From crofts and knitting sheds to international markets, Shetland's textile industry shows how locally rooted businesses can achieve global recognition without losing sight of where they come from. Built on quality, creativity and a deep connection to place, the sector continues to offer opportunities for growth while preserving skills that have shaped island life for generations.

If you are inspired to develop a textile business idea, check out our page on investing in Shetland.