By Deborah LeggateOctober 14th 2010

"The Campaign for Wool is a cross-industry initiative convened by HRH The Prince of Wales in January 2010. As a serious environmentalist, the Prince believes the natural, sustainable origin and highly technical structure of wool can offer fashion, interiors and the built environment many superior benefits. Choosing real wool - as the Prince understands - will also help to care for our planet.

The combined efforts of the leading wool organisations, industry associations and the textile industry across the world has created a campaign to promote the wonderful properties that wool offers to textiles and in doing so, help to support sheep farming as an industry and the textile community internationally." (www.campaignforwool.org)

As part of the initiative, Jamieson and Smith are hosting a Shetland Wool Week from 25th -31st October to celebrate Shetland wool. The following events will be held throughout the week:

Monday - Thursday afternoons Knitting and spinning at J&S
Wednesday evening Textiles in Focus at Bonhoga Gallery
Thursday evening Creative Textiles with local designer-maker
Friday evening Celebrations, knitwear and yarn launch
Saturday Shetland Flock Book. Wool, tea and cake at J&S
All week Wool Scavenger Hunt at the Shetland Museum

For more information about the events, click here