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By Adam CivicoMarch 10th 2023

Shetland’s Fire Festival Season is famous for its roaring Jarl’s Squads, torchlit processions and the burning of replica Viking longboats. The series of Up Helly Aa festivals are also underpinned by community spirit and pride. South Mainland Guizer Jarl for 2023 Jamie Laurenson explains more.

In mid-March each year, something spectacular happens in Shetland’s South Mainland.

Led by a squad of locals dressed in immaculate Viking suits, an Up Helly Aa procession including hundreds of guizers carrying flaming torches, makes its way along normally peaceful roads. The procession culminates with the torches being thrown into a beautiful replica Viking galley, before it is rolled on to the sea and sent to Valhalla in an impressive pyre.

South Mainland Up Helly Aa, known as SMUHA, is one of a dozen events held around Shetland between January and March. Each is spectacular, and each is an important part of life every winter in the respective communities.

For the uninitiated, Up Helly Aa celebrates Shetland’s Norse heritage in a unique, fiery style, before a long night of celebrations. The videos below capture what the event is all about.

Away from the roars, sparks and revelry of Up Helly Aa night, the festivals are celebrated for the way they bond communities and bring people together during the dark winter months.

At the helm of each event is a Guizer Jarl, elected by fellow participants, known as guizers (because they wear disguises).

Being the Jarl at any Up Helly Aa is a privilege as Jamie Laurenson knows well. He was chosen as a future Guizer Jarl in 2015, but – thanks to covid lockdowns – has had to wait longer than most for his moment in the torchlight.

It will be an especially poignant moment as Jamie is joined by family and friends for the procession through Bigton, the village he has called home all his life.

SMUHA is unique among Shetland fire festivals in that the location changes every year, rotating between each of the five districts that make up the South Mainland of Shetland, from Gulberwick, just south of Lerwick, to Dunrossness at the southernmost point of the island.

In 2023, the procession is in Bigton and culminates with a burning at the spectacular beach tombolo at St Ninian's Ayre.

“It’s an honour to represent the district,” says Jamie. “It is a big thing for the community, bigger than I realised almost.

“People are very excited [in the weeks before the event] with the prospect of it coming back to Bigton.”

The longer-than-usual wait has even added to the anticipation, with anticipation building steadily ever since autumn when it became clear that SMUHA was set to make a post-covid return.

“From September it looked certain we were going to go ahead. That gave us an impetus to get going again and growing beards having meaning again!”

As is traditional, male Jarl’s Squad participants adopt a suitably hirsute appearance, though Jamie’s squad of 35 adults and seven children is split virtually equally between male and female Vikings.

It is an amazing community event for the whole South Mainland.

Community spirit

Jamie Laurenson's South Mainland squad of Vikings is made up of close family and friends, some of whom have travelled long distances to take part.

Some of those involved are Jamie's wife Myleen and their children including son Mark and his wife Åshild who will cross the North Sea from Norway with their two daughters Sina and Lisbet especially for the event.

Also in the squad are Jamie's daughter Claire and husband Gordon Rendall, with their son Kieran, 11, and baby Callum who was born in 2020 (after the date when Jamie was originally due to be Guizer Jarl). Claire's twin sister Alison and her partner Stacy are also fired up to join the Up Helly Aa celebrations.

“It is very much a family-oriented squad with me, my wife, our son, two daughters and their partners and children. There are a couple of neighbours in the squad who have been around here since my childhood. They’re in with their whole families.

“It’s very much family and close neighbours in our squad.”

For Jamie, who has lived within 100 yards of the house he was born all his life, it will be an incredibly proud moment, and his uniquely designed squad suits are decorated with designs inspired by the sea, St Ninian’s Isle and the famous treasure discovered there.

But the community spirit of SMUHA stretches beyond Bigton and the Jarl’s Squad, with people from across the whole area involved in preparations.

That includes those who meet over the winter months building a replica galley and making hundreds of torches. Those jobs represent a large community effort.

Since being nominated as a future jarl, Jamie has witnessed most aspects of that and says it has been a hugely enjoyable experience.

One example is the galley building job, which starts the September before the festival, providing an important gathering point throughout the winter, as hours of effort are put into creating the replica longboat.

“The meetings are weekly, or sometimes more often, but there is a whole social aspect that goes along with the meetings and the work. The work is a pleasure not a chore.”

My Viking family

The gatherings also present an opportunity to meet new people, even for those like Jamie who have lived their whole lives in the area.

“I have met a lot of people and made a lot of friends through being involved in all aspects of SMUHA. It has been very worthwhile. It is an amazing community event for the whole South Mainland.”

The numbers back up that claim, with dozens of squads made up of hundreds of guizers from across the area, and other parts of Shetland coming together for a night of celebration. Each of the squads will visit halls in the five SMUHA districts.

At each venue, home-made delights including soup, bannocks, cakes and fancies will be served, with music and dancing taking place into the small hours.

There is no doubt, the great community effort lights up the South Mainland, marking the imminent arrival of spring.

  • South Mainland Up Helly Aa takes place annually on the second Friday in March, with the procession and burning alternating between the five districts of Gulberwick and Quarff; Sandwick; Cunningsburgh; Bigton and Levenwick; Dunrossness, on a rotating basis.

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