For the truly undecided, CJ recommends coley. She runs blind tastings for chefs and fish and chip shops, putting five or six species in a crumb and asking people to choose their favourite. None of them can tell which is which. And the one they most often pick? Coley. The cheapest of the lot.
Marian knows exactly what CJ means. Marian has written two books on cooking Shetland seafood and has spent years trying to coax people away from the familiar.
"Haddock is a lovely white fish," she says, "but there are plenty of others with a similar character."
Her recommendations: catfish, for its firm texture and forgiving nature; tusk, which can stand in for monkfish at a fraction of the price; hake, soft and delicate and perfect dissolved into a fish soup. And for flat fish? Lemon sole, if you can stretch to it, or a fresh plaice.
Marian was looking forward to the next demonstration of the day. CJ was showing visitors how to stuff a whole witch – a flatfish from the flounder family. CJ keeps the fish intact, bones and all, opened at the top and filled – a technique that looks, apparently, quite beautiful.
"It's just a different take on a fish recipe," said Marian. "And that's what people need. Not just new recipes, but new techniques. A bit of confidence."
Before I left, CJ made me make a promise. Not to try one new fish, but three or four, over the next month. And to email her about it afterwards.
I promised. And I intend to keep it.