Kjøl – a New Craft Beer from the Lerwick Brewery
by Elizabeth Atia -
Brewing collaboration hopes to sail to success
Kjøl, pronounced ‘chill’, has been created to celebrate the annual Bergen to Shetland yacht race which takes place from 24 to 29 June. The event, now in its 29th year, sees around 200 competitors sail from the Norwegian city to Lerwick in up to 40 vessels.
Academics from the university’s Centre for Nordic Studies worked with brewery staff to investigate the feasibility of the new product and used their expertise to help develop its branding. The project is part of a wider collaboration between the two organisations to create a range of beers inspired by events which attract visitors to the islands. The initiative is being supported by funding through Scottish Funding Council’s Innovation Voucher Scheme. Administered by Interface, the scheme encourages higher education institutions to work with small and medium-sized enterprises to develop new products and services.
Silke Reeploeg, a staff researcher at the Centre for Nordic Studies based at Shetland College UHI, is leading the project. She explains:
Lerwick Brewery Manager, Rhanna Turberville, said:
The Bergen to Shetland race is being organised by the Norway’s Hordaland Sailing Association. Espen Sandøy, chair of its Shetland Race Organising committee, welcomed the new beer saying:
Kjøl will be on sale in Shetland during race week and across Scotland and, possibly, the rest of the UK thereafter. It will also be available through Lerwick Brewery’s online shop.
With thanks to Jill Franklin, media contact for the Lerwick Brewery for the above information.
Posted in: People