'Follow the Vikings' Project
by Kirsty Halcrow -
Shetland Amenity Trust has been awarded €1.96 million from the EU Creative Europe Culture sub-programme for the project “Follow the Vikings”. Shetland Amenity Trust is the lead partner in this exciting transnational project which has 14 full partners and 11 associate partners with a geographical spread over 13 countries.
The 4-year project will celebrate Viking heritage throughout Europe and will have a particular emphasis on creativity and culture, including the creation of a website and an international touring event. There will also be an emphasis on training volunteers at a local level and skills exchange. All this will raise the visibility of the Council of Europe's Viking Cultural Route, managed by the Destination Viking Association of which Shetland Amenity Trust's General Manager, Jimmy Moncrieff, is the Chairman.
The project will seek to develop audiences through a variety of new technologies, build business models through sharing best practice and will strengthen the international network of professionals and institutions working in the field of Viking heritage. A key component of the project is the creation of a Viking roadshow visiting 12 key Viking locations throughout Europe and culminating in central Europe. This will include demonstrations of Viking crafts and arts, Viking games, and shows combining drama, poetry, stories, music, dance and re-enactment and will involve local participation and youth engagement.
Jimmy Moncrieff, General Manager of Shetland Amenity Trust, said